Tour mode

Follow the full growth and operations loop.

The workflow usually starts with setup and growth channels, then moves into lead capture, reply, follow-up, estimate, payment, review, marketing proof, and revenue tracking. Some businesses may start at a later step, but the loop stays the same.

1

Ferocity sets up the system

The owner describes the business in plain English. Ferocity turns that into services, service areas, lead sources, review flow, follow-up rules, and safety controls.

Setup plan / SEO, reviews, ads, forms, and follow-up mapped first
2

Growth channels start feeding the loop

Local SEO pages, Google profile activity, reviews, paid campaigns, referrals, website forms, and marketplace sources are tracked before the lead is ever handled.

Source tracking / Service + city + channel attached
3

A lead comes in

A website form, phone call, marketplace request, partner request, or quote request becomes a tracked lead.

Source: storm roof repair page / Priority: high / Needs reply
4

Ferocity shows the next move

The system suggests a reply, creates an internal note, and flags whether the lead needs a callback.

Reply draft / Customer message held for review
5

Follow-up stays visible

If the customer does not respond, Ferocity keeps the lead in view instead of letting it disappear.

Follow-up due today / Owner can call, text, or snooze
6

Estimate and invoice reminders appear

Open estimates, viewed estimates, unpaid invoices, and callbacks turn into clear operator tasks.

Estimate follow-up queued / Invoice reminder drafted
7

Reviews and marketing compound

After completed work, Ferocity creates review request drafts and content ideas tied to real services.

Review request draft / SEO refresh idea / GBP post draft
8

ROI becomes clearer

Lead sources connect to jobs, invoices, reviews, and revenue so the business can see what is working.

Campaign -> lead -> estimate -> job -> paid invoice

What this means for an owner

Ferocity is not just a place to store contacts. It shows what needs attention, drafts the next action, and keeps customer-facing actions behind approval until the business has the right connected accounts and controls.

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